Honda of Troy – Commercial
Honda of Troy was a local dealership who had a global network of parts distribution for off road bikes, street bikes and water craft. They decided to enter the national motor-cross racing scene competing against the four factory teams: Honda, Yamaha, Kawasaki and Suzuki. They became known as the 5th Dragon and required a very bold statement for their branding.
The project included the development of a 50 foot semi tractor-trailer for transportation of the motorcycle and team to racing events and a building elevation which represented their brand.
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